Tuesday, 28 October 2014

Horror Movies ESL Lesson - Perfect for Halloween.

I have just finished doing this lesson with my high level classes and they really got into it. My students didn't need to be taught much of the vocab for the movie script activity but depending on the level of your class you could add in a vocabulary teaching activity as well.

Tuesday, 21 October 2014

Business English Lesson - Swot Analysis

This is the second in a mini series of Business English Lessons I gave to my high level students. It is taken from my text book so I am unable to share the whole lesson, however there are many ideas and activities you could use in your own lesson. The lesson is about SWOT analysis, which is a tool that businesses use to analyse business ideas. The lesson has the students looking at a couple of examples of SWOT analysis, before making their own for different products.

Wednesday, 8 October 2014

Business English Lesson - Blue Ocean Strategy

My textbook has recently had a section on business English and it brought up this very interesting lesson on blue ocean strategy. This is a theory that suggests that rather than trying to beat competitors in a crowded market (a red ocean) companies should create clear uncontested blue oceans. They do this by creating demand for a new product that was not previously there.

The metaphor of red ocean/blue ocean comes from an ocean being red due to the blood of sharks fighting and competing, while the blue ocean is completely free of competition.

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